Articles related to Platform Analytics
TikTok isn't just for dances anymore—49% of U.S. consumers now use it as their primary search engine, up from 41% in 2024. This shift is reshaping discovery for brands. Learn how to adapt your strategies for massive visibility gains.
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
X just unveiled its interactive 2026 marketing calendar, highlighting mega-events like the FIFA World Cup and Winter Olympics. Learn how these moments can drive 3-5x engagement spikes and actionable ways to integrate them into your strategy.
Threads' new follower import from X could reshape social media strategy, creating portable audiences and new competitive dynamics for marketers.
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
